Assessing the Impact of Electronic Banking on Satisfaction of Customers of Private Commercial Banks In Tarkwa Nsuaem Municipality

Abstract

Electronic banking, often known as e-banking, offers clients the chance to access financial services using advanced electronic devices, which is in line with the efficiency that customers demand from the banking industry in the modern world. It is abundantly obvious that e-banking may provide clients with quick and more dependable services for which they may be considerably happier than with a manual banking system. This increases customer satisfaction, which is defined as a person's sensation of delight or disappointment caused by a comparison between a product's perceived performance or outcome and the consumer's expectations. The purpose of this study is to analyze the influence of electronic banking on customer satisfaction at private commercial banks in Tarkwa Nsuaem municipality. This study investigates how banks in other countries have effectively incorporated these e banking technologies in their day-to-day operations to the best of their ability in order to achieve consumer satisfaction. It used the quantitative research design technique to address the research questions, with the study objectives as its guide. It explores how banks in other countries have effectively incorporated these e-banking technologies in their day-to-day operations to the best of their ability in order to achieve consumer satisfaction. It used the quantitative research design technique to address the research questions, with the study objectives as its guide.