Analysing Factors Influencing Employee Motivation and Retention: A Case Study of Tarkwa Nsuaem Municipal Assembly

Abstract

The study investigates the factors affecting employee engagement and retention in the Tarkwa Nsuaem Municipal Assembly. It uses Herzberg's Two-Factor Theory and Equity Theory as frameworks and a quantitative methodology with a sample size of 118 individuals. The results show that employees are dissatisfied with the methods used to reward and recognize their efforts, which are considered hygiene elements. The lack of proper availability of these components may lead to reduced motivation. Employees have an impartial impression of training and job prospects, contradicting Herzberg's concept. Motivation is positively correlated with empowerment and participation in decision-making processes. Positive employee-employer relationships prioritize transparent communication and equitable treatment. The study also highlights the importance of reward and recognition, training and career development, and work-family support in fostering employee happiness and well-being. Retention rates are influenced by age and education levels, with older workers showing unique incentives and higher education levels boosting job satisfaction. Recommendations include enhancing incentive and recognition protocols and actively engaging staff in decision-making procedures to boost motivation and retention in public sector entities, particularly Municipal Assemblies.