Factors affecting the demand for life insurance in Ghana: evidence from Tarkwa

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dc.contributor.advisor Ackon, Adelaide Ama 2022-06-20T15:00:22Z 2022-06-20T15:00:22Z 2021-09
dc.identifier.citation Ackon, A.A. (2021). Factors Affecting the Demand for Life Insurance in Ghana: Evidence from Tarkwa. Msc Thesis University of Mines Technology. en_US
dc.identifier.uri http://localhost:8080/xmlui/handle/123456789/267
dc.description iii,126p:,ill. en_US
dc.description.abstract This research sought to identify the factors that affect the demand for life insurance in Ghana. Employed descriptive and the Probit regression model on the primary data collected, the result revealed that people have negative perception and inadequate knowledge on the basic characteristics and concept of life insurance. In terms of the demographic characteristics, age and dependents had a positive and significant effect on life insurance whereas gender, education, marital and employment status were not significant. Regarding the economic and financial factors, homeownership and retirement account had a positive and significant effect while premium had a negative effect on life insurance demand. Psychographic factors such as risk-averse and essence were positive and significant while risk lover and bequest motive were insignificant. The study recommends among others the building of public confidence through rigorous and effective education programs by the industry players en_US
dc.language.iso en en_US
dc.publisher University of Mines and Technology en_US
dc.subject Insurance sector en_US
dc.subject Insurance industry
dc.title Factors affecting the demand for life insurance in Ghana: evidence from Tarkwa en_US
dc.type Thesis en_US

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